Week 1 – A New Chapter


After seven and half years I finished up working at Online Circle Digital last week. It was a tough decision to make, especially since I’ve been there since the beginning. Back in 2009, there was just 4 of us in a serviced office in Mount Waverley, and have been part of the growth into a 25+ strong digital agency servicing some of Australia’s biggest brands. Our first piece of work was with Cadbury and have worked with them ever since. It’s testament to the owners, Lucio and Jeff, for my longevity. They’ve created an agency that’s not shy of innovation. Being entrepreneurs, they’re constantly pushing the boundaries, which has been awesome to be part of.

In saying that, nothing lasts forever and with the birth of our baby girl (Zoe), I knew it was time to take a break to spend some time at home and also explore other work opportunities. Having put so much energy into Online Circle Digital over the years, it’s taken a while to switch off. Getting down to Lorne last week to enjoy some of Melbourne’s late summer weather has helped with that process. Switching off has also been helped by my 3-month-old daughter who is now getting very interactive. It’s an amazing time, she’s gone from feeding and sleeping to making faces and lots of baby talk!

In the coming months, I’m looking forward to updating and learning some new skills and spending some time working on the marketing of our small business, Flowers By Night. We started the wedding flowers styling business last year and have done a great job in growing it by WOM. Of course, spending time with the family is going to be a big part of my time at home, but I’m looking forward to using the digital landscape to try different things.

Expect to see a few more blog posts over the coming months as I document my time at home.