It’s been a big couple of weeks at work with the release of our latest Australian Facebook Performance Report – June. Produced quarterly, it’s become the benchmark report for Australian brands on Facebook. Using Social Pulse, data was analysed from 20 industries for the date range 13th May – 10th June. The report looks at fan growth, engagement rates and share of conversation. The learnings from the report can be applied to any brand worldwide.
Travel, TV shows, FMCG and fast food restaurants dominated the Top 30 largest Australian Facebook pages by fans numbers. The ‘Australia’ tourism page topped the list with 4 million fans followed by the television show Bananas in Pyjamas with 2 million fans. Snack foods brand Pringles Australia tops the FMCG list with 1.3 million fans and fast food restaurant Domino’s Pizza – Australia came in 7th place with 850,000 fans.
For the first time, the Facebook report includes a breakdown of the top performing posts (by likes, comments and shares) by industry.
Tourism tops the list for Facebook posts that generate the most Likes. A post by the Australia page generated 66,000 likes followed by Sydney Australia’s page which had 53,000 likes on one of its post. Both posts included images of iconic Australian landmarks and the post copy was 185 characters in length.
Fast food restaurant KFC with its Hot & Spicy post attracted the most comments with 10,600 followed by the Sydney radio station 2DayFM’s post which had 4,600 comments. KFC’s post asked fans which state was the biggest fan of its new product release.
The Australia page had the most shares with two of its posts, both showed cute images of a Wombat (11,600 shares) and Koala (8,300 shares). Outside the tourism industry, television show The Biggest Loser – Australia post had 6,700 shares for a video post. A popular post used by brands, ‘memes’ were also popular for shares with a meme posted by 2DayFM had 5,500 shares.
Click the link to view the Facebook Performance report. If you know of similar reports from America and Europe please post the links in the comments section, it would be interesting to compare the data.